Marketing and Communications Manager
Listing reference: nef_000123
Listing status: Under Review
Apply by: 22 May 2025
Position summary
Industry: Financial Services
Job category: Media, Advertising, PR, Publishing and Marketing
Location: Sandton
Contract: Permanent
Remuneration: Market Related
EE position: Yes
Introduction
Lead the strategic direction and execution of the marketing and communications department by developing and implementing marketing plans and strategies that align with organisational goals. Furthermore, collaborate with business leaders and stakeholders to deliver integrated, results-driven marketing solutions and ensure projects and events are completed on time and within budget.
Job description
Public, Stakeholder and Media Relations Strategy
- Establish and drive a strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with a resulting increase in return on investment.
- Develop and implement the Marketing and Communications strategies and plans aligned with the NEF business objectives and goals
- Ensure new communication campaigns and programs are supportive of investment targets.
- Manage brand delivery and consistency thereof across target market for all products.
- Actively lead, build and manage the Corporate Communications team to produce high quality publications and materials on time and within budget.
- Liaison with relevant stakeholders in Parliament and Government and various Ministers in Cabinet.
- Represent the NEF at external meetings and conferences.
Marketing and Brand Propagation
- Develop and execute marketing and brand awareness strategies to enhance visibility and recognition.
- Lead, plan and implement marketing initiatives for new projects ensuring alignment with business objectives.
- Develop and implement marketing strategies that align with business needs and ensure seamless execution to meet established brand performance metrics.
- Leverage marketing expertise to position the NEF as a leader in socio-economic development in South Africa.
- Monitor marketing trends and feedback to ensure the NEF brand consistently meets stakeholder expectations.
- Oversee the creation of engaging content such as blogs, social media posts etc., and ensure alignment with brand messaging.
- Ensure the brand meets expectations through monitoring marketing trends and feedback.
- Maintain brand consistency across all communication channels and materials.
- Develop and implement a comprehensive digital marketing strategy and plan for the NEF.
- Design and create seamless digital experiences that drive user engagement with the NEF brand.
- Prepare proposals and reports for business and management review on various e-marketing activities and challenges.
- Oversee the SEO strategy and management of the NEF website and social media platforms to ensure content, branding consistency and optimize online presence.
- Monitor and analyse NEF's media coverage, providing strategic recommendations to enhance positive media presence.
- Manage media-related risks by identifying, implementing and maintaining effective risk control measures.
Research, Market Analysis and Insights
- Lead the development and implementation of research methods, tools and partnerships to collect actionable insights.
- Design and develop creative communication and marketing products – presentations, briefings, etc. that will maximise the NEFs message, support programme objectives and contribute to the research sector.
- Prepare and present Marketing and Communications’ reports to Exco, Board / Board Sub-Committees and key stakeholders.
Internal and External Communications
- Build and maintain strong relationships with key stakeholders and industry partners.
- Ensure all marketing and communication efforts comply with industry regulations.
- Oversee the publication of an internal newsletter.
- Serve as the NEF’s primary media spokesperson, develop media articles and responses as well as presentations for media communication.
- Promote the NEF projects / programmes through various communication platforms.
- Manage the preparation the production of publicity materials such as brochures, photographs, multimedia programmes etc.
Financial, Budget and Events Management
- Lead planning, resource allocation, budgeting and ensure programme milestones related to marketing & communications are achieved on time and within budget.
- Implement effective budgetary controls to manage departmental finances.
- Monitor and assess expenditure, identifying and addressing any budget gaps.
- Oversee the planning and execution of all corporate events, ensuring alignment with organisational goals.
- Ensure events are delivered on time, within budget and meet business expectations.
- Manage and maintain strong relationships with suppliers to support events delivery.
People Management
- Manage performance feedback and implement consequence management.
- Develop work plans and allocation of work, ensure outputs from team are of an acceptable standard
- Manage staff performance continuously to ensure maximum productivity, projects delivery and high staff morale.
- Identify skills gaps and provide training and development opportunities for team members.
- Resolve grievances raised by team members and escalate as and when required
Minimum requirements
Qualification Requirements
- Bachelor’s degree in Marketing, Communications or a related field (essential)
- Postgraduate qualification in Marketing, Communications or related field (advantageous)
Experience / Skills Required
- A minimum of 10 years of relevant experience in Marketing and Communications, with at least 3 years in a leadership capacity,
- Experience in the financial services sector is essential,
- Proven success in developing and implementing impactful marketing strategies that drive brand awareness and enhance customer engagement,
- Strong leadership and team-building skills,
- In-depth experience in designing and executing marketing strategies across various channels,
- Excellent communication and stakeholder engagement skills,
- Strong ability to develop and deliver innovative marketing solutions,
- Proficient in budget planning and financial oversight,
- Deep understanding of marketing tools and techniques to enhance organisation’s visibility, reputation and public profile,
- Strategic and creative thinker with a flair for brand storytelling and innovation,
- Experience in representing an organisation at public engagements and industry events,
- Creative thinker with proven experience of working on diverse and wide-ranging communication strategies including all forms of media,
- Broad expertise in multi-platform communication strategies, including digital, print and social media,
- Quick to learn and adopt new platforms and technologies.
Personal Attributes/Behaviours/Attitudes
- Strong attention to detail
- Excellent Communication and influencing skills
- Ability to work in a fast-paced environment
Cognitive competencies
- Creativity/ Innovation
- Quick and measured decision making/ Judgement oriented
- Strategic thinking with a results-oriented approach
- Solution orientated and can think outside the box
Intrapersonal and interpersonal competencies
- Flexible and adaptable
- Confident
- Dynamic and energetic
- Adaptable and resilient
- Proactive and self-motivated
- Strong collaborator and team player
Leading / managing competencies
- Talent development and management
- Project management and organisational skills
- Budget management experience
- Planning and Organising
The NEF is committed to the Employment Equity Act, and as such, the NEF will give preference to candidates from designated groups in terms of the EE Act and persons with disabilities.