Social Media Officer
Listing reference: nef_000020
Listing status: Closed
Apply by: 30 September 2023
Position summary
Industry: Financial Services
Job category: Banking, Finance, Insurance. Stockbroking
Location: Sandton
Contract: Permanent
Remuneration: Market Related
EE position: Yes
Introduction
The National Empowerment Fund is recruiting for a qualified, seasoned and competent Social Media Officer to help craft and implement a vibrant, active and dynamic Social Media Policy and Plan in order to optimise the visibility and reputation of the NEF.
Job description
Outputs
• Develop, implement and manage social media strategies as well as enhancing online presence.
• Manage the NEF’s social media accounts and content.
• Collaborate with different teams and colleagues to produce daily and compelling digital banners and related content.
• Manage customer queries and feedback on social media platforms and liaise with different departments and teams about them to ensure positive customer experience.
• Ensuring social media guidelines are adhered to across all channels.
• Provide detailed weekly and monthly reports and feedback on social media activities.
• Regularly plan, create and share engaging content on social media platforms that encourages meaningful customer connections, increase brand awareness and consistency.
• Ensure content is enlightening and appealing.
• Engage with community and post regular updates on promotions, events, recognitions, articles etc.
• Monitor SEO, client’s engagements and recommend content optimisation.
• Develop editorial calendars and schedules for monthly publication of content and campaigns.
• Gather and analyse the appropriate social media statistics / metrics, insights and best practices to measure the success of campaigns for improvement of future campaigns and engagements.
• Regular review of the social media functionalities, trends and latest technological developments to ensure that NEF social media capabilities remain in line with best practices.
• Proactively identify potential reputational brand crisis originating from social media conversations and escalate to relevant internal stakeholders for interventions.
• Monitor the NEF online brand reputation to be able to quickly solve any issues that affect the image of the organisation.
Minimum requirements
Qualifications
• Qualification in Public Relations, Marketing, Communications or Media Studies
Experience/Skills Required
• Minimum of 3 years’ experience in a corporate Social and/or Digital media management or similar role.
• Solid knowledge of digital marketing, copywriting and digital conversations.
• Experience in digital reputational management practices.
• Exceptional written and verbal communication skills.
• Analytical and critical aptitude.
• Ability to convey complex messages clearly through written and verbal means.
• Ability to influence and educate as well as direct others and various audiences on a wide spectrum of issues, in particular transformation discourse.
• Flexibility and willingness to work as part of a team and maintaining good working relationships with staff at all levels.
• Solid knowledge of social media and marketing platforms including LinkedIn, Twitter, Facebook, YouTube and Podcasts.
• Excellent verbal and written communications skills as well as developing innovative solutions.
• Experience in using analytics and monitoring tools to measure engagements and for reporting.
• Strong and mature communicator with an ability to exercise discretion in dealing with confidential or sensitive matters.
• Excellent time management skills with ability to work effectively in a customer-driven and collaborative environment.
• Good knowledge of visual communication and managing online communication platforms.
• Solid understanding of social media marketing and communications techniques.
• Strong computer skills using Microsoft Office and Adobe Suites.
• Experience in identifying and creating campaigns and/or engagements for target audience.
Personal Attributes/Behaviours/Attitudes
• Patient and adaptable
• Creative mindset and an aesthetic sensibility
• Analytical, attention to detail and research competence
• Conflict resolution and risk awareness
• Time and self-management
• Building strategic relationships
• Teamwork
• Customer care and empathy
• Engaging diversity and social responsibility
• Influencing and impactful
• Building the brand and strategic planner
• Commercial and financial acumen
• Above average understanding of media functioning
• Process and technological competence; digital acumen